Information scientists report that we are now doubling the human knowledge curve at a dizzying rate of every 12 hours (It took 100 years in the year 1900 to achieve this doubling). And with the rapid adoption and enthusiastic acceptance of the utility of Artificial Intelligence (AI), this rate will for sure only increase more. Pest management will not be exempt from this unbelievable fast race. But what does our future look like for rodent control in just the next year of 2025 which represents 180 turns of doubling? What baits will we be using? What bait actives will we be more environmentally conscience of going forth regardless of the EPA actions? What are the most important rodent control training needs for our technicians for 2025? The goal of this session is to address these future directions and to also address any open floor questions and concerns of the moment.